Bohemia is one of the most popular beers in Brazil. Whether you like beer, or not, the Bohemia Brewery in Petropolis is a place you have to visit! The first of its kind in Latin America, you will be taken on an extremely creative high tech journey into the culture and history of beer brewing inside of the recently refurbished Cervejaria Bohemia. Bohemia was the first lager to be produced in Brazil in 1853 and the brewery was founded by German nobleman Henry Kremer.
At the entrance you receive a coded wristband and then you “register” yourself…as in “login” to the factory with your Facebook, Twitter or email information (see above). This is clearly NOT your average brewery! Every time you participate or engage in a game, you swipe your bracelet over the bar code reader which will then send the information to the social network you registered on the entry (so cool!). Are you ready for the Cervejeria Bohemia experience??
Part 1: History Walk down a river of beer (above) as you learn about the history of beer, starting with Mesopotamia and stories from Egypt, to beer gods, the middle ages, the Sabtiem (women brewers), the beginning of agriculture, through to present day. This place makes learning about history really fun and interactive. Guys will love this place because you can literally touch and play with anything and everything you see. There are lots of touch screens and games along this historical path. Watch below as I create my own coat of arms.
The fourth floor, or shall I say the ‘Master Brewer’s’ floor is full of objects and items that the Brewmaster would need and gives a brief history of the noble Henry Kremer (founder).
Part 2 Ingredients: Get ready to walk through several rooms exploring each of the 4 main ingredients of Bohemia Beer: water, malte, hops and yeast. Each room is different, some have touch screens, and falling water, others offer tasting samples (oats/barley &wheat ) or have larger screens/ floating holograms that simulate the fermentation process (below) which is pretty unique and really brings the process to life.
Part 3 How Beer is Made After you have made your way through the ingredients, you will enter the Alchemy Brewing area (see above). There are five tanks and the guide will give proper explanations for each. Additionally, you can watch the process via hologram images when you look inside of the tank.
Personally, since most of the commentary was in Portuguese, I found the demos to be very informative:) Want to see how the ingredients come together? Check out this video:
Part 4 Tasting Time After walking through and learning about the history of Bohemia and how beer is made I was looking forward to a cold one. Surprise! Two doors open up and a man rolls out glasses of Bohemia beer straight from the source for everyone to try- delicious!
Part 5: Play Time Play the interactive games! Some work like Kinect, testing your reflexes while others test you on the things you learned about during your Cervegjaria Bohemia experience. Don’t forget to swipe your wristband to share your scores across your social networks. You can also take pictures with different ‘beer’ backgrounds (fields of barley, bottling room etc) to send to friends or even put your picture on a mug. I took this one for YOU!
Cervejaria Bohemia’s technological conception; access points embedded into the natural environment, simple, intuitive, easy to use interfaces, real-time, adaptable content, visitor recognition and the ability to share visitor experiences, photos and videos directly on social media networks are what make a visit to the center the ultimate beer brewing experience!
At the end of the tour, you can finally see the actual production process and bottling of Bohemia (above).