There are tons of beaches in Ubatuba, but I have to say Prumirim was my favorite because it has everything you could want for your afternoon: beautiful yellow sand beach which is aprox 1000m long, large stones you can climb around on, good points for surfing, nice restaurant kiosks, ability to take a boat over to the island of Prumirim as well as the Prumirim Cachoeira (waterfalls) which is actually more like a water park than just a waterfall!
There are 3 restaurants on Prumirim, we went to Jundu which was quite good. All of the restaurants serve fresh pastels, fish and some salads, plus it was all served on real plates/ with glass so it clearly isn’t your average Brazilian beach kiosk, much more high end. Big perk, the beach chairs associated with the restaurants are those really comfy wooden chairs that you sink into making it even more relaxing! The whole area has that ‘I’m on a vacation’ feel with beach tunes playing in the background. FYI parking is R$5, after you park you walk down a little trail through the forrest before you get to the beach so make sure to use bug spray!! After you’ve hung out on the beach for a bit, get ready for some action and head to Cachoeira Prumirim!
It is literally off the highway so when you see the sign ‘Cachoeira Prumirim’, just park on the side of the road and follow the trail to what feels like a free Natural Water Park!! As you can see (above) the falls are split into 3 tiers with natural pools in between each set of waterfalls. There is an area to cliff jump, you can actually slide down the middle (the stones are smooth like a real water slide), there is a rope swing (below), and an area that looks like stairs (perfect for a group picture).
The sides of the ‘natural pool’ areas are giant flat rocks so you can layout or take a picnic break. Honestly, if you are in Ubatuba you must visit the Promirim falls, we had a blast! It is perfect for all ages, so if you are traveling with the family, take the kids, they will love it!
Fica a 18 km do Centro | Litoral Norte, Ubatuba, State of Sao Paulo, Brazil